Advertising

Blockchain advertising networks would be a great way to decentralize the web and give more power to publishers. Google is awesome, but it's also awesomely in control of the web. Facebook is likely to launch a competitor to Adsense, but that wouldn't really solve the core issue.

I don't like advertising. There are many good reasons to not like advertising: audio-visual, environmental, political, financial and ethical aspects About ten years ago I was personally involved in some radical direct action against advertising in the Parisian métro, which was and still is chock full of ads.